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Machine Learning

What is Machine Learning?

Machine learning (ML) is fundamentally a subset of artificial intelligence (AI) that allows the machine to learn automatically. No explicit programs are needed instead of coding you gather data and feed it to the generic algorithm. It is a scientific study of algorithms and statistical models used by computers to perform specific tasks.

The machine builds a logic based on that data. It can access data and teach itself from various instructions, interactions, and queries resolved. ML forms data patterns that help in making better decisions. The machines learn without human interference even in fields where developing a conventional algorithm is not workable. ML includes data mining, data analysis to perform predictive analytics.

Machine learning facilitates the analysis of substantial quantities of data. It can identify profitable opportunities, risks, returns and much more at a very high speed and accuracy. Costs and resources are involved in training the agent to process large volumes of information gathered.

Working of Machine Learning:

Machine Learning algorithm obtains skill by using the training data and develops the ability to work on various tasks. It uses data for accurate predictions. If the results are not satisfactory, we can request it to produce other alternative suggestions. ML can have supervised, semi-supervised, unsupervised or reinforcement learning.

Supervised learning is the machine is trained by the dataset to predict and take decisions. The machine applies this logic to the new data automatically once learned. The system can even suggest new input after adequate training and can even compare the actual output with the intended output. This model learns through observations, corrects the errors by altering the algorithm. The model itself finds the patterns and relationships in the dataset to label the data. It finds structures in the data to form a cluster based on its patterns and uses to increase predictability.

Semi-supervised learning uses labeled and unlabelled data for the training purpose. This is partly supervised machine learning, and it considers labeled data in small quantities and unlabelled data in large quantities. The systems can improve the learning accuracy using this method. If the companies have acquired and labeled data; have skilled and relevant resources in order to train it or learn from it they choose semi-supervised learning.

Unsupervised machine learning algorithms are useful when the information used to train is not classified or labeled. Studies that include unsupervised learning prove how systems can conclude a function to depict a hidden structure from the unlabelled data. The system explores data supposition to describe the obscure structures from the unlabelled data.

Reinforcement machine learning, these algorithms can interact with its environment by generating actions. It can find the best outcome from some trial and errors and the agent earns reward or penalty points to maximize its performance. The model trains itself to predict the new data presented. The reinforcement signal is a must for the agent to find out the best action from the ones its suggestions.

Future of ML

Evolution of Machine Learning:

Machine learning has evolved over a period and experiences continuous growth. It developed the pattern recognition and non-programmed automated learning of computers to perform simple and complex tasks. Initially, the researchers were curious about whether computers can learn with the least human intervention just with the help of data. The machines learn from the previous methods of computations, statistical analysis and can repeat the process for other datasets. It can recommend the users for the product and services, respond to FAQs, notify for subjects of your choice, and even detect fraud.

Machine Learning as of today:

Machine Learning has gained popularity for its data processing and self-learning capacity. It is involved in technological advancements and its contribution to human life is noteworthy. E.g. Self-driving vehicles, robots, chatbots in the service industry and innovative solutions in many fields.

Currently, ML is widely used in :

1. Image Recognition: ML algorithms detect and recognize objects, human faces, locations and help in image search. Facial recognition is widely used in mobile applications such as time punching apps, photo editing apps, chats, and other apps where user authentication is mandatory.

2. Image Processing: Machine learning conducts an autonomous vision useful to improve imaging and computer vision systems. It can compress images and these formats can save storage space, transmit faster. It maintains the quality of images and videos.

3. Data Insights: The automation, digitization, and various AI tools used by the systems provide insights based on an organization’s data. These insights can be standard or customized as per the business need.

4. Market Price: ML helps retailers to collect information about the product, its features, its price, promotions applied, and other important comparatives from various sources, in real-time. Machines convert the information to a usable format, tested with internal and external data sources, and the summary is displayed on the user dashboard. The comparisons and recommendations help in making accurate and beneficial decisions for the business.

5. User Personalisation: It is one of the customer retention tactic used in all the sectors. Customer expectations and company offerings have a commercial aspect attached; hence, personalization is introduced on a wide variety of forms. ML processes massive data of customers such as their internet search, personal information, social media interactions, and preferences stored by the users. It helps companies increase the probability of conversion and profitability with reduced efforts with ML technology. It can help branding, marketing, business growth and improve performance.

6. Healthcare Industry: Machine learning assists to improve healthcare service quality; reduce costs, and increase satisfaction. ML can assist medical professionals by searching the relevant data facts and suggest the latest treatments available for such illnesses. It can suggest the precautionary measures to the patient for better healthcare. AI can maintain patient data and use it as a reference for critical cases in hospitals across the globe. The machines can analyze images of MRI or CT Scan, process clinical procedures videos, check laboratory results, sort patient information and use efficiently. ML algorithms can even identify skin cancer and cancerous tumors by studying mammograms.

7. Wearables: These wearables are changing patient care, with strong monitoring of health as a precaution or prevention of illness. They track the heart rate, pulse rate, oxygen consumption by the muscles and blood sugar level in real-time. It can reduce the chances of heart attack or injury, and can recommend the user for medicine dose, health check-up, type of treatment, and help the faster recovery of the patient. With an enormous amount of data that gets generated in healthcare, the reliance on machine learning is unavoidable.

8. Advanced cybersecurity: Security of data, logins, and personal information, bank and payment details is necessary. The estimated losses that organizations face because of cybercrime are likely to reach $6 trillion yearly. Threat is raising the cybersecurity costs and increasing the burden on the operational expenses of organizations. The ML implementation protects user data, their credentials, saves from phishing attacks and maintains privacy.

9. Content Management: The users can see sensible content on their social media platforms. The companies can draw the attention of the target audience and it reduces their marketing and advertising costs. Based on human interactions these machines can show relevant content.

10. Smart Homes: ML does all mundane tasks for you, maintaining the monthly grocery, cleaning material, and regular purchase lists. It can update the list when there are input and order material on the scheduled date. It increases the security at home by keeping the track of known visitors and barring the other from entering the premise or specifies suspicious activities.

11. Logistics: Machine learning can keep track of the user’s choices for delivery and can suggest based on the instructions and addresses they use often. The confirmations, notifications, and feedback about the delivery is processed by the machines more efficiently and in real-time.

Future of ML:

Do not be surprised if we are found learning dance, music, martial arts, and academic subjects from the Bots. We will shortly experience improved services in travel, healthcare, cybersecurity, and many other industries as the algorithms can run throughout with no break, unlike humans. They not only deal but respond and collect feedback in real-time.

Researchers are developing innovative ways of implementing machine-learning models to detect fraud, defend cyberattacks. The future of transportation is great with the wide-scale adoption of autonomous vehicles.

The voice, sound, image, and face recognition, NLP is creating a better understanding of customer requirements and can serve better through machine learning.

Autonomous Vehicles like self-driving cars can reduce traffic-related problems like accidents and keep the driver safe in case of a mishap. ML is developing powerful technologies to let us operate these autonomous vehicles with ease and confidence. The sensors use the data points to form algorithms that can lead to safe driving.

Deeper personalization is possible with ML as it highlights the possibilities of improvement. The advertisements will be of user choice as more data is available from the collective response of each user for the text or video they see.

The future will simplify the machine learning by extracting data from the devices directly instead of asking the user to fill the choices. The vision processing lets the machine view and understands the images in order to take action.

You can now expect cost-effective and ingenious solutions that will alter your choices and change your set of expectations from the companies and products.

According to the survey by Univa 96% of companies think there will be outbursts in Machine Learning projects by 2020. Two out of ten companies have ML projects running in production. 93% of companies, which participated in the survey, have commenced ML projects. (344 Technology and IT professionals were part of the survey)

Approximately 64% of technology companies, 52% of the finance sector, 43% of healthcare, 31% of retail, telecommunications, and manufacturing companies are using ML and overall 16 industries are already using machine-learning processes.

Final Thoughts:

Machine Learning is building a new future that brings stability to the business and eases human life. Sales data analysis, streamlining data, mobile marketing, dynamic pricing, and personalization, fraud detection, and much more than the technology has already introduced, we will see new heights of technology.

Artificial Intelligence Applications

Artificial Intelligence is here to change the way humans interact with their world, and it’s poised to make life easier. Today, numerous applications of Artificial Intelligence for business solutions exist. From voice assistants playing music at our behest to phones unlocking themselves by viewing our faces, AI has shown us that the future is here.

AI is also here to make life simpler for employees and businesses. A lot of business processes are waiting to be automated, and data analytics is offering more insights than ever for decision making and identifying opportunities. AI can manage a company’s workflow and predict trends. 

There are a variety of applications for AI in business. Let’s do a rundown of the eight most popular ones:

Serve your customers better

Every business needs to keep its customers happy and satisfied. They also need to know how to empathize and deal with unhappy ones. A strong customer base is integral to a business’s success, and AI is making it easier to achieve this. 

Applications of Artificial Intelligence for business

Businesses can use conversational AI to provide a personalized platform for customer interaction. Customers love immediate responses, and research exists to back this up. Econsultancy reports that 79% of customers prefer to chat with a customer support rep to solve issues and queries.

Businesses can employ chatbots to make sure customers always have someone to go to instantly if and when there’s a problem. Chatbots can handle simple queries and lead customers to a human support representative if the issue is complex. 

Predict online behavior

Understanding online customer behavior is essential to e-commerce. Factors such as product clicks, bounce rate, purchases, etc. determine the success or failure of products sold by online businesses.

Applications of Artificial Intelligence for business

Data analytics allows online businesses to study the data that they’ve captured. It’s a great way to understand which products are helping the business and also the ones that need to be discontinued. New products can also be launched if certain product categories are proving to be popular.

Machine Learning algorithms can track user behavior on websites. With the information collected, businesses can personalize a customer’s experience. Customers could be shown products that they are likely to buy. 

Optimize workflow

Manufacturing businesses can make use of computer vision to monitor factory operations. Such technology can measure employee productivity and the efficiency of processes. Industrial robots can replace repetitive tasks or tasks that eliminate possible human error.

Improve physical checkouts

With the help of computer vision, retail stores can save customers a lot of time while checking out. Computer vision cameras across store premises can identify customers and the items they pic. Once customers are done picking what they require, the retailer can send an invoice online, thus avoiding any reasons to wait in a long queue.

Strengthen your cybersecurity efforts

 Every business has data that needs to be protected. They generally store this data on common/public infrastructure, which makes the data more prone to cybersecurity attacks. 

Applications of Artificial Intelligence for business

Businesses can employ AI/ML to strengthen their cybersecurity efforts. They can use ML to detect malicious activities in data storage systems and improve human analysis, from detecting attacks of a malicious nature to endpoint protection. Also, businesses can automate mundane tasks, thus allowing less room for human error due to fatigue, and more accurate results.

Market yourself with data

With the help of AI and ML, advertising campaigns can be planned with less subjectivity and more data-backed decision making. AI models that can analyze the most successful advertisement campaigns of the past are available in the market (IBM Watson, for example). These models can study advertisement parameters such as audiences, click rate, transaction rate, overall spend, etc. 

Applications of Artificial Intelligence for business

AI can also identify and segment audiences that are most likely to respond to a certain ad positively. By understanding their audiences, ads creatives, while subjective in nature, can be provided with an objective touch, to increase conversions.

Today, most brands use AI to prepare their ad campaigns. Using data, ads of the future can learn from the past to hack the future in their favor.

Detect fraud and anomalies

The banking industry is a sensitive one since issues in this field affect customers more than any other industry. Now that we’ve got Big Data, banks and financial firms can now access data on customer spending habits. So, if bank officials observe any anomalies in any transaction from a customer’s bank account, they can alert customers.

AI-inspired fraud detection applications review a customer’s social media, employment statistics, high school & college education, etc. to determine whether their expenditures and financial activities are in sync. Businesses can continuously update such applications as customer data change, thus more accurately determining what accounts for financial fraud.

Predict outages

To execute any strategy successfully, the resources that aid the execution process need to be abundant. Outages can slow down industry processes and hamstring operations. 

AI can monitor teams and their inventory to determine whether a plan will be executed on time or not. Teams can be alerted if new additions need to be made to their inventory and if any resources aren’t being used effectively.

Applications of Artificial Intelligence for business - outages

For example, in a factory setup, monitoring storage locations allows businesses to identify missing items and raw materials that need to be replaced or replenished. These raw materials are crucial to the final product’s creation, and AI can ensure that any possible hurdles are taken care of.

Conclusion

Despite AI being in its nascent stage, it has already proven to be a technological juggernaut. In business, AI can improve manufacturing processes, reduce financial fraud, and improve marketing campaigns, among many other applications as discussed above. 

With extraordinary leaps made in machine learning and computer vision, it will be interesting and exciting to see AI developers discover new applications. We will definitely update this piece once further applications of Artificial Intelligence for business present themselves.

Development of artificial intelligence - a brief history | Blog | Bridged.co

The Three Laws of Robotics — Handbook of Robotics, 56th Edition, 2058 A.D.
1. First Law — A robot may not injure a human being or, through inaction, allow a human being to come to harm.
2. Second Law — A robot must obey the orders given it by human beings except where such orders would conflict with the First Law.
3. Third Law — A robot must protect its own existence as long as such protection does not conflict with the First or Second Laws.

Ever since Isaac Asimov penned down these fictional rules governing the behavior of intelligent robots — in 1942 — humanity has become fixated with the idea of making intelligent machines. After British mathematician Alan Turing devised the Turing Test as a benchmark for machines to be considered sufficiently smart, the term artificial intelligence was coined in 1956 at a summer conference in Dartmouth University, USA for the first time. Prominent scientists and researchers debated the best approaches to creating AI, favoring one that begins by teaching a computer the rules governing human behavior — using reason and logic to process available information.

There was plenty of hype and excitement about AI and several countries started funding research as well. Two decades in, the progress made did not deliver on the initial enthusiasm or have a major real-world implementation. Millions had been spent with nothing to show for it, and the promise of AI failed to become anything more substantial than programs learning to play chess and checkers. Funding for AI research was cut down heavily, and we had what was called an AI Winter which stalled further breakthroughs for several years.

Gary Kasparov vs IBM Deep blue | Blog | Bridged.co

Programmers then focused on smaller specialized tasks for AI to learn to solve. The reduced scale of ambition brought success back to the field. Researchers stopped trying to build artificial general intelligence that would implement human learning techniques and focused on solving particular problems. In 1997, for example, IBM supercomputer Deep Blue played and won against the then world chess champion Gary Kasparov. The achievement was still met with caution, as it showcased success only in a highly specialized problem with clear rules using more or less just a smart search algorithm.

The turn of the century changed the AI status quo for the better. A fundamental shift in approach was brought in that moved away from pre-programming a computer with rules of intelligent behavior, to training a computer to recognize patterns and relationships in data — machine learning. Taking inspiration from the latest research in human cognition and functioning of the brain, neural network algorithms were developed which used several ‘nodes’ that process information similar to how neurons do. These networks have multiple layers of nodes (deep nodes and surface nodes) for different complexities, hence the term deep learning.

Representation of neural networks | Blog | Bridged.co

Different types of machine learning approaches were developed at this time:

Supervised Learning uses training data which is correctly labeled to teach relationships between given input variables and the preferred output.

Unsupervised Learning doesn’t have a training data set but can be used to detect repetitive patterns and styles.

Reinforcement Learning encourages trial-and-error learning by rewarding and punishing respectively for preferred and undesired results.

Along with better-written algorithms, several other factors helped accelerate progress:

Exponential improvements in computing capability with the development of Graphical Processing Units (GPUs) and Tensor Processing Units have reduced training times and enabled implementation of more complex algorithms.

Data repositories for AI systems | Blog | Bridged.co

The availability of massive amounts of data today has also contributed to sharpening machine learning algorithms. The first significant phase of data creation happened with the spread of the internet, with large scale creation of documents and transactions. The next big leap was with the universal adoption of smartphones generating tons of disorganized data — images, music, videos, and docs. We have another phase of data explosion today with cloud networks and smart devices constantly collecting and storing digital information. With so much data available to train neural networks on potential scores of use-cases, significant milestones can be surpassed, and we are now witnessing the result of decades of optimistic strides.

  • Google has built autonomous cars.
  • Microsoft used machine learning to capture human movement in the development of Kinect for Xbox 360.
  • IBM’s Watson defeated previous winners on the television show Jeopardy! where contestants need to come up with general knowledge questions based on given clues.
  • Apple’s Siri, Amazon’s Alexa, Google Voice Assistant, Microsoft’s Cortana, etc. are well-equipped conversational AI assistants that process language and perform tasks based on voice commands.
Developments in AI | Blog | Bridged.co
  • AI is becoming capable of learning from scratch the best strategies and gameplay to defeat human players in multiple games — Chinese board game Go by Google DeepMind’s AlphaGo, computer game DotA 2 by OpenAI are two prolific instances.
  • Alibaba language processing AI outscored top contestants in a reading and comprehension test conducted by Stanford University.
  • And most recently, Google Duplex has learned to use human-sounding speech almost flawlessly to make appointments over the phone for the user.
  • We have even created a Chatbot (called Eugene Goostman) that passed the Turing Test, 64 years after it was first proposed.

All the above examples are path-breaking in each field, but they also show the kind of specialized results that we have managed to attain. In addition, such achievements were realized only by organizations which have access to the best resources — finance, talent, hardware, and data. Building a humanoid bot which can be taught any task using a general artificial intelligence algorithm is still some distance away, but we are taking the right steps in that direction.

Bridged's service offerings | Blog | Bridged.co

Bridged is helping companies realize their dream of developing AI bots and apps by taking care of their training data requirements. We create curated data sets to train machine learning algorithms for various purposes — Self-driving Cars, Facial Recognition, Agri-tech, Chatbots, Customer Service bots, Virtual Assistants, NLP and more.